Label · LLC
Totty Music
Independent record label. Registered LLC. Owns the masters, brand, and creative output across artist projects under one operating company.
- · Founded by Bryan Totty
- · Music publishing & licensing
- · Artist development
Music · Fashion · Design · Brand
CREATIVE STUDIO
Music, apparel, design, and brand work under one roof.
01 · Music
Totty Music LLC: label, production, and creative direction.
I have operated Totty Music LLC for about 10 years and produced music for more than 15 years, working in recording studios across Raleigh, NC and Miami, FL. Beyond recording and collaborations with a wide range of artists, I lead the full creative system around releases: album concepts, cover design, visual direction, music video concepts, social brand identity, and merchandising strategy. The cards below show the label structure and artist eras, while the following sections break down marketing, design, and brand execution.
Current Artist
Red T7ger
Current artist project: dark rap-rock and EDM crossover. Full discography, videos, and streaming live on the dedicated artist site.
Visit redt7ger.com →Legacy Artist
B. Totty
Earlier hip-hop project with the deeper catalog and longer history. Active across major streaming platforms and social channels.
- · Spotify, Apple Music, YouTube Music
- · Featured by ABC11, News & Observer
- · Two viral videos for Red Hat
Broadcast Appearances
Raleigh media moments around the B. Totty era.
Radio and TV coverage connected to the music, the Red Hat community, and "We Love Raleigh."
Radio · G105
Bob & The Showgram
Featured on G105 Raleigh's #1 Hit Music Station as a special guest, discussing the music and "We Love Raleigh."
Watch interview ↗
Television · ABC11
ABC11 News segment
On-air coverage during the Raleigh era, the B. Totty project picked up local news attention alongside the Red Hat community work.
The Epic Radio Show
Episode 39 · long-form interview
B. Totty appears on The Epic Radio Show, discussing music production, 15 years in the studio, and the Raleigh music scene.
Watch interview (26:25) ↗The Hype Magazine
Producer collaboration feature
Print feature on B. Totty's studio collaboration with producer LX Xander, a look at the production side of the catalog and the partnerships behind the records.
Read the article ↗Music and visuals are not embedded here. Use the links above to explore.
02 · Music Marketing & Artist Services
Growth marketing for independent artists.
A core service of Totty Music LLC: paid social advertising and AI-powered analytics built for the streaming economy. I run these systems for my own catalog every day. I also take on a small number of independent artists, labels, and creators who want serious infrastructure behind their releases.
The Edge
A security engineer's mind on a music marketing problem.
Most music marketers run campaigns by feel. I treat ad spend the way a security engineer treats telemetry: measured, instrumented, optimized. After more than a decade building automation inside Microsoft, Red Hat, Meta, and IBM, I applied the same engineering discipline to my own artist career. The result is a custom command center I now use to make decisions in real time.
That tooling is what makes this different. Independent artists rarely get this level of visibility, and almost never from someone who is also an active recording artist running their own paid social.
Service 01
Meta Ads for Streams
Instagram and Facebook campaigns engineered for streaming conversion on Spotify, Apple Music, and YouTube Music. Sales-objective auctions, smart-link routing, pixel-verified results. Not vanity clicks.
Service 02
Artist Growth OS Access
Direct access to the AI-powered analytics platform I built for my own career. Unifies Meta Ads, smart links, distribution, streaming numbers, social, and contracts in one place.
See the project →Service 03
Strategy & Audit
One-time deep audit of your current ads, smart links, distribution, and audience. Concrete recommendations on creative, targeting, budget allocation, and stream-quality scoring.
Independent Artists
Indie Labels
Music Managers
Social Media Influencers
Creator Brands
INQUIRE ABOUT ARTIST SERVICES
Selective engagements. Serious artists only.
03 · Fashion & Apparel
Wearable identity. Independent design.
Fashion is a long-term creative interest and a growing product line. Hoodies, hats, tees, and one-of-one pieces designed under Red Tiger Unlimited and sold direct through Etsy. Future drops, collaborations, and a dedicated lookbook will live here.
House Brand
Red Tiger Unlimited
Streetwear-leaning apparel and accessories. Bold graphics, dark palette, designed and shipped independently.
Browse Current Drops ↓CATEGORIES (current + planned)
- · Hoodies
- · Tees
- · Hats
- · Limited drops
- · Future: outerwear, accessories, collabs
Editorial lookbook in production. Live pieces are stocked in the Shop section below.
04 · Shop
Fashion and brand design, available to wear.
This storefront is the live product layer of my fashion and brand design work. Apparel, prints, and limited drops from Red Tiger Unlimited are published on Etsy and surfaced here as they go live.
05 · Design & Art
Visual work. Album art. Identity systems.
Single pieces and finished visual work: album covers, single artwork, posters, flyers, logos, and visual experiments. Most pieces are produced for music releases or apparel drops. The design practice also stands on its own.
Music
Album & single covers
Posters & flyers
Marks
Logos & identity
Apparel
Graphic design for drops
Digital
Web & social visuals
Experiments
AI-assisted visual studies
Selected covers, posters, and brand marks ship into this gallery as releases drop.
06 · Brand World
Identity systems, not single pieces.
The strategic side of the creative work. Building entire brand worlds rather than single deliverables. Music, apparel, design, and storytelling come together as integrated identities with their own visual language, voice, and audience.
Red T7ger Universe
Dark, cinematic, rap-rock crossover identity. Spans music, apparel, video, and live presence. Expressed through redt7ger.com.
Red Tiger Unlimited
Apparel-led brand identity for the merchandise and product line. Sister brand to the artist universe.
B. Totty Legacy
Earlier hip-hop identity. Maintained for catalog, fans, and longstanding social presence. Distinct visual era.
Future Lines
New creative ventures, collaborations, and brand experiments. Reserved space for what comes next.
Interested in collaborating on creative work?
CONTACT FOR COLLAB